JeanRichard Watches

We’ve all been there, looking at the world’s first luxury sports watch, Audemars Piguet’s game-changing Royal Oak, thinking, “I wish.” For the lucky few who get to own one, they can enjoy the defining work of one of watchmaking’s most influential designers—but not everyone can be so fortunate. But it’s not game over just yet because we’ve got a selection of watches that just might scratch that itch without costing anywhere near as much.

Not every watch should look like an old one. Vintage styling is nice and all, but choice is even more so. The world would be a boring place if we all liked the same thing, etcetera, etcetera. And so, for those looking for something a touch more contemporary, here are three different avant-garde alternatives for three different budgets.

If you’ve got a lump sum of around £5,000 burning a hole in your pocket, and you’re looking to get yourself your first watch, you’re probably thinking about some kind of Rolex, or Omega, or perhaps a Breitling. £5,000 doesn’t get you that far any more—you’ll get one decent watch, and that’s about it. Or is it?