It’s no secret that the price of watches is rising. Gone are the days when a Rolex Submariner cost just a few thousand; with every passing wave of new releases comes a little kick in the pants of the RRP, and there’s no sign of it slowing. Whilst this seems like a blow to the average enthusiast, it’s just one perspective on the industry—take a different view, and you might be pleasantly surprised.

Baselworld 2019 was an interesting event for a number of reasons, and not all them good. The big headline was the retraction of the Swatch Group, which left a lot of empty space in the display halls, followed by the disappointment in Rolex’s meagre turnout, with no big, exciting announcements made. Funny thing is that in amongst all the hubbub, Rolex quietly added a watch to its website that is unlike anything anyone ever expected—and that’s the watch we’ve got here today.

The Yacht-Master was, once upon a time, Rolex’s least popular model. Reportedly a botched attempt to rejuvenate the Submariner line for a wealthier audience, it languished for decades at the bottom of the pile, unloved. But something has changed in recent years, something that has revitalised the Yacht-Master into a watch people actually want. Could the latest addition to the collection be the best yet?

Being the best known and most popular luxury watch brand in the world, Rolex watches have little trouble selling themselves. Many, many people are quite happy to buy one just because it says ‘Rolex’ on it, paying little mind to what that name really stands for. Well, before you buy a Rolex, here are three things you should know.