Being the best known and most popular luxury watch brand in the world, Rolex watches have little trouble selling themselves. Many, many people are quite happy to buy one just because it says ‘Rolex’ on it, paying little mind to what that name really stands for. Well, before you buy a Rolex, here are three things you should know.

Two years ago, we investigated just how far fake watches have come when we compared a real Rolex Submariner with a fake one. For anyone thinking that fake watches were the easy-to-spot domain of the seaside tat shop, we demonstrated that it’s harder to spot a fake than you might think. Two years on, and it’s got even harder.

Sometimes answers are so obvious it’s barely worth asking the questions. If you want a sporty two-plus-two, for example, that handles like a racer yet will happily sit in a Monday morning queue, you get a 911. Or, if you want a 3-hander that’s both rugged and elegant, you get a DateJust. It’s practically written in the stars, but yet—sometimes what seems to be the right answer isn’t always the best answer. That’s why cars like the McLaren 540C, Aston Martin Vantage and Audi R8 exist, and it’s why the watches you’re about to see exist as well.

If you’ve been watching these videos then there’s a high chance that sooner or later you’re going to buy a watch. Maybe it’ll be your first, and doubtful it will be your last; either way, it’s a decision that requires careful deliberation before jumping into. Easier said than done, however, so let us do some of the hard work for you and leave you to enjoy the rest: and by that I mean here is a list of five more watches that you should avoid.