Tag Heuer

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'Why don’t we do something a little more, out-of-the-box?'Jack Heuer

TAG Heuer has existed alongside motorsport since its inception in 1860.The company manufactured dashboard mounted rally timers, and soon the connection between the watchmakers and the sport was sealed. In its days as Heuer, the company, through the expertise of Jack Heuer, became the first non-motorsport sponsor of an F1 driver.

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The Watch Magazine

TAG Heuer Carrera

TAG Heuer Carrera

Posted 20 May 2011

TAG Heuer has the kind of affinity with motor racing that is only earned via a long and dedicated involvement at the forefront of the sport. During the 40’s and 50’s, Heuer was supplying timers that could be dashboard... more

Which Wrist is Right?

Which Wrist is Right?

Posted 27 Apr 2011

The story behind people predominantly wearing their watches on their left wrists comes mainly from rumour and guesswork, but with a few sensible details thrown in. Since the advent of the wrist watch, the crown has... more

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